Our client, Watu Credit Limited, engaged us to collect media content during the launch of their scholarship program in Nairobi.

The main objective of the media coverage was to showcase Watu Credit’s social responsibility program in Kenya.

Key Objectives

1. To capture photos, videos, and audio of the scholarship beneficiaries,  Watu staff and the parents of the students.
2. To conduct video interviews for television broadcast.
3. To write a story for online and newspaper outlets.

Deliverables 

1. Capture video footage for the entire event.
2. Take HD pictures for media and inhouse use.
3. Conduct interviews for television news.
4. Write a story to be published in two newspapers and several online outlets.

Media Placement 

Nation – https://shorturl.at/fXZ05

The Star – https://shorturl.at/fsuS8

People Daily – https://www.pd.co.ke/news/watu-credit-offers-full-scholarship-to-needy-students-164655/

Capital – https://www.capitalfm.co.ke/news/2023/01/watu-credit-offers-full-scholarship-to-needy-students-joining-high-school/

KTN News – https://youtu.be/prq6UXsb30M (from minute 15:05)

Among other outlets.

Photos